The project cycle in recruitment is amazingly long. A job opens up, documents are drawn up and approved, advertisements go… Read more Learning to recruit better (3/3)
In the academic world, it is the norm to give a contact number of the future line manager who is… Read more How to manage the recruitment process (2/3)
Recently, some academics complained to the big academic job board, www.jobs.ac.uk, that an advertisement for a lectureship contained exactly one… Read more How to write a good job advert (1/3)
Turnaround or startup ~ you probably feel a yawning gulf between you and the clients you so cherish.
Magical solutions abound. Hire this person. Do this. Do that. If only . . . When . . .
The only think you have to do is ask: what can I do to make it comfortable to bring my clients here?
Shooting in the dark ~ I don’t know these people! I want you to imagine any situation in which you… Read more Personas: A hack used by professionals to imagine people they don’t know well
Save the cost of the carpets And the 3rd well-kept secret of social media is that it saves us the… Read more 3rd of secret social media that is being kept from you
Welcome to the first of the secrets social media marketers don’t tell you. Your job is not to get bigger.… Read more 1st secret that social media marketers have been keeping to themselves
We don’t want them to wear out the carpets There is an old saying in business: we don’t want them… Read more 3 opportunities that social media marketers don’t talk about
Image via Wikipedia In brisk, post-Thatcher Britain, we go to a lot of networking gigs Post-Thatcher Britain, you may know,… Read more The not-so Artful Dodgers! Networking in post-Thatcher Britain
We are perishing for a want of wonder not a want of wonders. G. K. Chesterton Rory Sutherland, Vice Chairman… Read more At last, it’s here! The positive psychology of marketing!