Here [UPDATE: Broken]
1. Presenting conditions [still negative unfortunately]
2. What we do
3. What we might benefit
UPDATE: Somewhere else I found a good heuristic on writing copy.
- Why is the reader here?
- Who is the author?
- What is the service?
- What is this a good idea now?
- Why is the price reasonable?
It’s time for positive psychology to lay out its wares clearly?