The cloud, work, working and the cloud
For three years now, I’ve been engrossed in the overlap between social media and work psychology.
A memo published by Techcrunch today purporting to come from Steve Ballmer, head of Microsoft sums up the new opportunities in the cloud wonderfully simply.
Substitute “work” for “cloud” and you have the vision of work psychology. We don’t only work with the cloud. We work in the same way though on all dimensions.
- The cloud creates opportunities and responsibilities
- The cloud learns and helps you learn, decide and take action
- The cloud enhances your social and professional interactions
- The cloud wants smarter devices
- The cloud drives server advances that drive the cloud
Poets make exactly the same points. We are shaped by our work and work is shaped by us in turn. Work is good when it actively engages with our imagination, helping it to flourish and in turn being shaped by our curiosity and innovation.
Clearly Ballmer is talking about the artifacts of the virtual world of telephone line, servers and satellites in space. If imagination is our fifth dimension. Then the cloud is our 6th.
Work psychologists think about work on all dimensions: 3D, time, imagination & the cloud.
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