Skip to content →

Category: Business & Communities

Which sector are you in to and how does that affect the social media that you do?

Social media, advertising & FMCG’s

Lots of my friends in social media have been chasing what, I imagine, they see as lucrative work for advertising and media agencies. Seeking Alpha has an article today that they should read.

Seeking Alpha explains the income statement of FMCG firms.  FMCG’s, like Coca-Cola, stack them high and sell them cheap.  FMCG = fast moving consumer goods.

Collectively, FMCG’s account for 40% to 50% of the world’s advertising.

The flip side of this small fact is this.  If you are chasing advertising accounts, then you are probably chasing work with FMCG’s.  It’s worth knowing that.

The alternatives, of course, are durables and cars, which are relatively slow moving; capital intensive firms like aerospace.  There must be a 4th category.  There always is in business theory which is fond of 2×2’s.  The public sector is another.

Social media and collective purpose

Personally, I am a little more interested in social media for collective purposes – like disaster response, for example. When we compare the task of coming together to achieve something quickly with individual behavior, like grabbing a fizzy drink, we can see that social media has to be be vastly different.

Which sector are you in to and how does that affect the social media that you do?

Leave a Comment

Thinking out my 2 steps for building early stage forums

Get specific help fast on the internet

Ask specific questions on Linkedin

A long time ago, I asked a very specific question on Linkedin.  “How do we find a ship at sea?”

Through the weekend, insurance professionals and ship’s captains coached me on how to deal with Lloyds, how to track the vessel’s responders, and even how to detect illegal changes in a ship’s registration number.  It was great.  Real experts stepped up and coached me on important details.

Present the pertinent facts to fellow experts on Stackoverflow

Other examples of great information exchange also take place on the internet.  Stackoverflow is a forum where computer professionals also pose specific questions usually as a short paragraph stating what happened and what they have already tried.   Members give each other advice and rate both the answers and the questions.

Stackoverflow platform and other communties

Stackoverflow is rather a famous forum because it works.  Late last year, they released their code as a white label so that other communities can use it as platform for their specialist forums.

Stackoverflow rarely works as well though for other communities though.  This seems to be the reasons why forums “fail”.

3 reasons for “forum fail”

#1  People come to “chat” rather than to ask questions.   Their goal is to punt for clients or to gain some kind of nebulous networking status.

#2  The situations are not “important”.  The only person who benefits from the answer to the question is the asker (if they even asked a genuine question).

#3  The situations are not “hard”.  The situations are ambiguous and uncertain, to be sure.  But they ae not “hard”.  “Hard” situations involved double or treble loop.  The basic question in a “hard” situation is “Is it me or should it be this hard to do?”  Forums do not do so well on triple loop learning where we are asking how, how hard AND whether it is important.

3 guides for “winning forums”

To turn these problems around, forums might succeed when

#1 There are genuinely “important” problems.  That is, there is something I must do to to help a customer.

When I am in IT and I am trying to get IT running to support an entire organization, that is important.  Figuring out how to please my professor, on the other hand  is not “important”.  It has not importance outside of itself.

#2  The situations are “hard”.   That is, it is hard to tell if we are making a mistake or if the solution is not possible.  In these conditions, a expert coach helps our learning curve enormously.

Stackoveflow asks its members to ask questions that can be answered rather than “discussed”.  Most forums are dominated by questions that are broad and vague, or, they are not specific about what the asked is trying to achieve and what they have tried so far.

#3  A community of expertise already in exists.  A community of people have very similar problems to solve and shared ways of attempting solutions.

Far too often, questions on forums require a thorough audit of context, resources and skills.  That is, they require intervention of a professional to ask what is required here, what resources do we have and what skills do we have.  On Stackoverflow, professionals are speaking to each other, and the learning task is to cope with double loop learning (and render it single loop by providing help, coaching and support).

Thought experiments about forums that work and forums that don’t work

To test this trio of criteria, I’ve thought up a two forums and used the criteria to think about when and how the forums would work

A cooking forum

# 1 Importance

I am cooking for someone else.  I want to them to enjoy their meal.

#2  Hard

I can search endlessly for the “right” recipe with locally available ingredients.  Or, I can take directions from someone who has already located available ingredients and isolated what can be done with them.

#3  Community

There are other people who cook for similar social situations with similar ingredients.  I have lived in communities who don’t put a high premium on cooking well.  Cooking has a limited range of ingredients and skill, and quantity is more important than quality.   In these communities, there is no call for a cooking forum.  Equally, in a large city with many single people, there may be call for a community interested in the best places to get good food.   It is simply not cost effective (or pleasurable) to cook pizza, English breakfast, dim sum, and so on for one person in a tiny apartment.

A forum for professional psychologists

#1 Importance

Do we have a common understanding of our customers?  Clincial and educational psychologists might have a common understanding, but do we in work & organizational psychology?  Do HR managers have a common understanding of their customers?  Hmm . .

#2 Hard

In my experience of small groups of work & organizational psychologists who trust each other, “hard” questions usually hinge on engaging the customer.   In groups who do not trust each other, technical questions are usually a proxy for the question – how do I frame the issues for these customers (who I shall not name either because I don’t trust you or because I am embarrassed by my lack of know how.)

#3 Community

Is there a community of work & organizational psychologists who are commited to this project of understanding their customers.  Or are we, like my cooking community, who only worried about eating more?    Are we competing with each other rather than collaborating on the common project of solving problems that are important and hard?

How to develop a community before we launch a forum

So what do we do when it seems that our forum sucks because we don’t have a community?

# [Hard] Answer our own questions.  Write a blog?  Writing clarifies thinking – it does for me, anyway.  That is what I am doing now.

# [Important] Clarify the social situation of our question, at least for ourselves.  For example, single well-off people in a big city don’t want to cook.  But they do want to eat well.  We can write about what they want to know, which is where reasonably priced food is exquisite. Work & organizational psychologists don’t know much about their customers.  So write about customers and concerns from the customers’ point of view being quite clear which elements of psychology were useful to them (and which were not)?

# [Community] In a previous incarnation, I was able to use institutional means to develop a professional community.  We developed programmes.  We developed alliances.  We arrange mutual continuing education by doing a ‘stretch’ project together each year.  We collaborated to create face-to-face sessions that linked noobes to experts, noobes to noobes, and experts to experts.

When we don’t have institutional resources at our disposal, we can use the internet to put ourselves out there.  Web2.0 facilties like blogs, Slideshare Linkedin, Twitter, Yahoo Upcoming and Dopplr help people find us.  So do contact forms on our websites and blog technologies that allow people to comment directly onto our website pages.  The apex of “2.0”, I think, is aranging meetups and hackdays to bring people together to develop mutual projects.  Well that was our mutual annual CPD project – those were fun days.

I haven’t seen many stories of people who have developed communities from scratch.  It is improbable anyway.  Because we must share an “important” concern and believe it is so “important” that we will help each other to navigate “hard”.  So we are looking at latent communities.

  • Step 1.  Begin with the customer who we don’t serve well, perhaps.  Not the customer who is a cash cow.  But the customer who needs something done and whose lives would be so much better if it were done.
  • Step 2. Then use Web2.0 technologies to allow people who are searching for answers to find you.

And document it!  We need more stories.

Comments?

Build the roads to bring people to you.  Host the conversation, in other words, but don’t expect the success of Stackoverflow at the outset.

Leave a Comment

Work in the next 10 years and emergence

Emergence

I am tidying up and I glanced through a notebook from 2 years ago. I was utterly fascinated by ‘emergence’, the phenomenon where a flock of birds, for example, emerges from simple behaviour of birds.   With three very simple rules – join the flock, keep up and keep a respectable “stopping distance” – birds individually, and probably without thought, create a flock that looks as if someone did think it up.

Emergence, business & management

We are fascinated with “emergence” in a business context because a naturally-forming flock undermines the idea of the all knowing and ominiscent leader.  The planning, leading, organizing & controlling management theory of Fayol goes ‘for a loop’.

At first, I was puzzled that university departments hadn’t taken up this idea more vigorouosly, and more practically.

Including emergence in the theory of management

Two years on, I’ve found my thinking has drifted.  Yes, it is certainly true that the role of managers is probably exaggerated (with their pay).  But the project of changing management is unnecessary.  Overmanaged firms will self-destruct, possibly at great cost to themselves and others, simply because managers have to be paid for and management that is not necessary simply makes a firm unweildy, inefficient and unprofitable.

The real issue is where our better understanding of organization is emerging in business.  The best example that is written up is the motorcycle industry of China. The best example where an industry is trying to use similar processes is the aerospace industry in UK and the production of the Boeing 787.

Moving along to understanding emergence in business

The challenge now is to understand the variations of self-organizing networks.

I think, perhaps, the basic principle is that emergence, by definition, is not willed.

  • We can prevent it happening.
  • We can illustrate the principle.

But in real life, the probably the best we can do is create conditions for it to happen.  What are those conditions?

Enhanced by Zemanta
2 Comments

4 tips for finding work that will still be here in 10 years’ time

And after Toyota we have ?

The time has come when management is making one its momentus periodic shifts in thought.  The textbooks might take a little time to catch up.  Most university textbooks don’t do Toyota yet.  And after all, as we all know, Toyota is passed its zenith.  But as ever, the world moves on, and we learn from engine-makers and manufacturers.

This time it is Chinese motorcycles. How do they make them quite so cheap?

Chinese process networks & local modularization

I have been looking for good references to understand the phenonmenon of “local modularization”.   At last, I have found a good paper the motor cycle industry in Chongqing where this practice emerged. It is a pdf document presented at Davos 2006 by Hagel & Brown who are now part of Deloittes.

Working tips for finding work that will still be here in 10 years’ time

As ever, I’ve made a working checklist for my own good.  I imagine it might have been superceded by know, though. 3 years is a long time in today’s management practice.

Think supply chain not assembly line

The key to this thinking is ‘supply chain’ not the assembly line.  Now there are specialized master’s degrees in supply chain & logistics.  It is a serious business.  I have a very amateur take of what we can learn generally about where business is going but this is what I make of it.

#1  Pull vs push

Look for networks where people are asking you to do things.  Avoid networks and people are trying to ‘push’ services and products (spam you in other words).  You are looking for networks that are based on people putting up their hands and calling “I need  .  .”  You can go back to them saying “I can do X at this price.” Then neither you nor them have to say “Please buy . . .” and waste time and money on marketing. I haven’t seen any writing, other than a reference that I’ve listed below, on how networks make the change from push to pull.  Please tell me if you have!

#2  Change the game to give you and your partner permanent competitive advantage

Outsource strategically rather than tactically.  That is, form an alliance that changes the game.  Don’t just buy in finished goods.  A strategic alliance

  • Shares the goal setting with the outsourcing partner.
  • Expands the pie.
  • Deepens capability (and know how)
  • Is a long term relationship.

When you are calling for assistance, begin with the long term relationship.  Have a discussion about your long term goal.  The British aerospace industry have a cracking questionnaire on the questions to ask.  It’s worth a look.

#3  Talk long term but go with whomever delivers

At the same time, be loosely coupled.  Don’t try to specify the entire process or lock people in.  It’s a scary thought at first but every person and every supplier is redundant.  That is the natue of pull systems. Utterly redundant.

This feature may seem sem to contradict the second point and this is how the contradiction is resolved.  A long term relationship comes from discussing the long term goal.  In the past, one person specified the goal and others had to fall in in lockstep.  Now long term goals are jointly agreed but if a partner doesn’t deliver, the network simply closes over, just like the internet, and moves on.  The ‘self-healing’ of networks, ruthless as it is, is the biggest guarantee of quality (and also a worry for people who study exploitation).

#4  Go for good company rather than total dominance

Choose networks where you are one specialist link in a network rather than a dominant player.  You don’t need to dominate the network; you need a good network.  And good networks are full of people at the top of their game where the network, not just the members, gets better every day.

The British aerospace industy even have a programme to switch the whole industry over to strategically thought out relationships which though not quite pull, go in that direction.  I can imagine this point worrying people.  Certainly I would like to see work on how we protect ourselves from people who do try to dominate the network.

Moving from old styles of business to new

Hagel and Brown also gave me this checklist for managing our futures strategically.  It might be sufficient to answer my two unanswered questions.  How do we make the shift and how do we protect ourselves from ‘powerful pirates’?

  1. Where can we see the future?  Where shall we post lookouts?
  2. Where can we do things differently with other people?  Where can we work on innovative solutions?
  3. Where can we push the limits of organizational practice?
  4. Where is the “edge” or “boundary” that meets the outside world and informs the core?
  5. What sustains relationships?
  6. Where are we getting better and getting better faster?
  7. Which industries are unbundling and what is the patten?  In 2006, Hagel & Brown forsaw businesses unbundling into  infrastructure management, product innovation & commercialization, and customer relations.

I need to explore Hagel and Brown’s work more, on their own site and Deloitte’s. These lists are pretty rough but hopefully you’ll find these two lists useful in some way.  Comments?

One Comment

13 item reality check from Warren Buffet

I listened to Warren Buffet speaking to MBA students a few nights OK.  Lest I forget them, here are some of the pearls of wisdom that I jotted down.   They work as a healthy reality check.

  1. Make money out of stability (inactivity).  Strip out transactions and movement that just make money for brokers.
  2. Go away for 20 years.  Will the business opportunity still be there?
  3. What will the industry look like in 10 years time?  Who will be making money in ten years time?
  4. What are the barriers to entry?  What is the moat to the castle?
  5. If you had all the money in the world, how would you break the company?
  6. Stay in your circle of competence.  You may have 6 wonderful businesses.  You won’t get rich from your 7th best idea.
  7. Don’t expect more than one really good idea a year.
  8. Do what you love.
  9. Don’t risk what is important for a marginal gain.
  10. Don’t confuse the terms of a deal with the quality of the business itself. (Find out what is for sale before you look at the price.)
  11. Identify what is knowable and what is important.
  12. Use businesses to generate revenue not to generate a quick capital gain.
  13. Support designs for the world which create 8 billion lives that you wouldn’t mind living if your were born into anyone of them
Leave a Comment

2 occasions to use a person specification; 3 ways to select with job descriptions

Job descriptions ~ good and bad

I picked up a reference to a job description for a Social Network Manager in the White House.  I don’t know if it is a spoof.  I repeat it here because my first reaction was, “Hey, this is a good job description.  I’ll file it away.”

Job descriptions vs person specifications

Then I looked at it more closely.  It is not really a job description.  It is a person specification.

Job specifications that are neither excellent nor strong

And it is not a good person specification.  Each line refers to an expectation that observers may have of the job holder and to a standard that is unanchored.  “Excellent”, “Strong”, and so on are intuitive standards that are believed to be commonly held but are obviously not as the writer was unable to articulate them.

Happy working relations begin with good job descriptions

If you want to be happy with you staff, then it is up to you to describe the job.  Let them see what they have to do. They will have a fairly accurate idea of whether they can do it or not.

When to use person specifications

Person specifications are useful under one of two conditions.

Scenario 1.   The mammoth unchanging organization. You have hired and filled the job over the decades and have objective records of the measurable qualities of the applicants and their subsequent job performance.  The measurable qualities are likely to be in the form of psychological tests.  After all, how else would we keep bureaucratic records spanning thousands of people and dozens of HR managers?

Scenario 2.  A rich leading organization.  In this scenario, it  is extremely unlikely that the applicant has any idea how to the job.  You are recruiting ‘noobes’ and you have the time and resources to train and give a grace time of several job cycles to learn and perfect the job.  Under these conditions, we extrapolate (preferably with the help of objective records or otherwise with commonsense) to qualities that allow a person to learn to do the job that we will show them how to do.  This technique is especially useful when we want to diversify the people in our organization and recruit people who would not normally consider working for us.

When to use job descriptions for selection

When you are in neither scenario, just write out an accurate account of what you want done.  Let people see it. They will self-select.

#1 If you are left with no takers, maybe rethink what you want done.

#2 If you are left with a handful of takers, interview each one and confine the discussion to what you want done.  You will soon find out who has the strongest knowhow.  Leave other discussions for your security check and get a third party to do that (with your preferred candidate’s knowledge and cooperation, of course).

#3 If you are overwhelmed by competent people wanting your job, then use social media!  Start a forum and let the applicant discuss the job with each other.  You may learn a lot.  To be sure, when they think more deeply about the position, many will recuse themselves. Add some voting too like they use on Stackoverflow.  The candidates will quickly tell you who is competent.  So will their pattern of voting.   You will spot gaming in an instance.

Here is the job description

Maybe it is spoof.  I didn’t check.  Follow

* Excellent writing and editing skills with strong attention to detail; your writing is strong, sharp, and personable

* Strong organizing and campaigning instincts; you can craft messages that move people to act, and you know what actions will achieve the right impact at the right time

* Strong familiarity with social networks such as Facebook, Twitter, MySpace, etc.

* Ready to work hard; this isn’t a 9-5 sort of job

* Ability to work under deadline pressure

* Ability to manage multiple complex projects

* Passionate about engaging millions of Americans in advancing President Obama’s agenda and changing the country

* Candidates must be willing to relocate to Washington, DC

Preference given for experience with:

* Online organizing experience with an electoral campaign, advocacy organization or non-profit

* Complex project management

* Experience using social media for organizing

UPDATE:  Here is the link to the original on mybarackobama.com.  It follows the format we might expect beginning with the wider picture and then a two sentence description of why the job exists.  Again it leaves the exact parameters of the job in the shadows. HRM for organizations with ‘strong internal labour markets’ [when everyone is promoted from within] is quite different from HRM for organizations who have ‘weak internal labour markets’ and appoint from without.

Enhanced by Zemanta
Leave a Comment

Hacking then and now

The wheel has turned.

Corpus linguistics, then

Twenty years’ ago, I put together a corpus of English Language with the help of the English Department at Birmingham University.  Books were scanned by hand and we culled the misreads by hand working through the night wearing every item of clothing we possessed to make our computer budgets stretch further.  We used several mainframe computers switching from one to another to complete different tasks.

Then we moved the whole bang shooting match back to Zimbabwe on computer tapes and carried on analysing the content using UNIX.

Munging, now

I had forgotten the word grep.   Well youngsters don’t grep anymore. They search for ‘regular expressions’. They’ve never heard of computational linguistics.  They talk about the semantic web.  They munge.

And they are doing fine work using HTML mark up and linguistic markers to search the web for information such as the schools attended by Conservative MPS or the names of officials who have signed off large grants to private companies.

When will hacking stop being a hobby?

Open data has surely begun though it still seems to be at a hobbyist level.  While academics are moving (wisely) from analysis to design (synthesis), hackers want the cut-and-thrust of a quick sortie – a raid on the establishment.

One of the growth areas on the next few years will be learning how to test the quality of answers provided by hackers.

Hack.  Your business depends on it.

In the meantime, learn to hack.  Because if you don’t, you’ll be hostage to the views of the world they put forward.

Enhanced by Zemanta
Leave a Comment

Humorous MP reminds HRM of their responsibilities

Do you follow your MP?

I always read the questions asked by my MP in the House.  If you don’t follow your MP, you might find yourself impressed.  They Work For You will send you emails directly to your inbox.

I quickly learned though not to bother clicking through to reading the reply.  But today I couldn’t resist.

Mark Lancaster (Shadow Minister, International Development; North East Milton Keynes, Conservative)

Can the Secretary of State estimate how many pages of guidance his Department has issued to teachers in the past 10 years and tell the House whether he considers it sufficient?

Edward Balls (Secretary of State, Department for Children, Schools and Families; Normanton, Labour)

I think that the answer to that is no-I have never sat down and counted all the pages of guidance. What I have done is reform the national curriculum to reduce the burdens on teachers and give them more discretion over the primary and secondary curriculums. It is a great pity tha.t, rather than support the national curriculum, the Opposition propose to abolish it.

Lessons for HRM and staff officers everywhere

Early in my career, I worked for a company whose CEO insisted that if those of us in HR wanted to change a page in the manual, then we need to walk around and change the page ourselves.  Physically walk from office to office.  Do you know how many manuals you printed and where they are exactly?  When did you last check that there is a manual at arm’s reach of every one who might need it?

This dictat taught me important truths about ‘being staff’.

  • Don’t get in the way of the line.
  • Don’t waste trees.
  • Don’t abdicate your responsibilities.

If we believe a policy is necessary, it is incumbent on us to show that it is necessary, effective and costs considerably less than the problem we seek to solve.

I know we have intranet these days.  That simply makes the challenge harder.  Do people know that we have changed the page?  Will they be able to find the page in a fraction of a second when they need it?  Are the steps that must be followed laid out from the point of view of a person on the spot?  Is the rationale clear?  Can an intelligent person understand the principle?

Is our advice good enough to make a difference?  Is our advice good enough to last a reasonable length of time?

If we were in the situation ourselves, would we be able to implement our own advice or would we find it wanting?

Our MP can defuse a bomb and be funny

Yes, indeed.  How many pages and do we regard them as sufficient?  Wonderful British humor.

No, the Minister is not reviewing the effectiveness of his policy or his policy machinery.  But then I didn’t think he might be.  I just needed confirmation that our MP, who does bomb-disposal in his spare time, is really this droll.  He is.

Enhanced by Zemanta
Leave a Comment

4 questions to compare how you will make money in your career and make money in your own business

To the accountants who read my blog, this post won’t tell you anything new, except possibly the details of muddled-thinking that the rest of us bring to corporate valuation.  If you spot anything egregiously incorrect, please do say.

3 times when we want to know if a company is makes money or not

For the rest of us, let’s begin with the basics of valuing a business.  There are three times when we want to know if a company is healthy or not.

  1. When we are thinking about investing in a company by buying stocks & shares on the stock exchange, or lending money to somebody running a small business.
  2. When we are thinking of joining a company
  • As an employee
  • As a supplier who will sell the company something
  • as a buyer who depends on goods & services being delivered on time and the warranties and other long term commitments being met.
  1. When as general citizens we trying to understand what is happening in the economy and how to position ourselves for growth, decline or stagnation.

The key step to judging whether a business makes money

The first step is to “think company”.  Accountants do this all the time. Their job is to worry whether the company is a “going concern”.  Will the company still be there tomorrow?

Corporate financiers ask a slightly different but related question.  If I put $1 into the company, will I get back 10c a year, or 20c, or nothing, and moreover find that when I sell my share I get back 85c not $1?

Can lay people really judge the value of a company?

We might ask whether it is so easy to do this. After all, look at all the people who mistook sick banks for healthy banks.

One thing is for sure, though, if we don’t start paying attention, we will get bitten again.  We as employees, suppliers, buyers and citizens will pay the price of not paying attention.

4 basics for understanding whether a business makes money or not

Yesterday, I came across an article valuing companies in the shipping industry.  I am not particularly interested in shipping but the article was well structured and it provided a checklist that we can use as a starting point for understanding any business.

#1  How does organization or company finance itself?

  • Does the company finance itself by borrowing money from a bank or from other lenders of money? That is, with debt.
  • Does the company finance itself with money from investors who will put money into the company for a share of the profit and if it comes to that, be prepared to lose their money? That is, with equity.
  • Does the company finance its new ventures out of profits they are making? That is, from revenue.

The answer will tell you a little about the pressures on the company.  Who are they answerable too?  And what for?

#2  What kind of contracts does the organization or company finance itself?

  • Does the company have any long term agreements with customers or do they come and go?
  • What are the advantages & disadvantages of the ways they have chosen to structure their relationship with their customers?

#3  What dividends does the company or organization pay?

This question about dividends looks as it is for investors who buy stocks & shares.  And so it is. If I buy a share for $1, how many cents can I expect back in each 6 monthly dividend?

We can also ask the question more broadly.  Where does the money go in the business?

Have a look at the director’s offices & vehicles? Check out their bonuses. Company’s like to flash money around in a rather school boy manner and it is a bad sign not a good sign. Flash means money is being used to show off and not being used to run the business.

An agricultural economist once said that he could see on arrival at a farm whether or not it was viable. If they had more vehicles than drivers, then they were in trouble because their money wasn’t being used well.

So look around and followed the money.  Use some common sense.  Sound business people don’t skimp on the necessities, and they don’t allow money to sit around unproductively either.

If they must have to have ‘flash’ assets to impress people in the business they are in, are they really flash, or are they copies, and do they look after their assets. Do they protect their re-sale value?

If they give high bonuses, do they look after their staff, or do they exhaust their staff and then wastefully buy more expensive ones from the market.

It can be tough to separate the appearance of money with sound business. When money is being chucked about, quite naturally we would like to get our hands on some of it. Just stop to do a proper evaluation. How long is this money-wasting going to last?  And when it goes bang, will you be sucked down with it?

#4  What are their assets?

In a shipping company, this is easy. Which ships de they own? In a mining company, we can ask what mines do they own?

In some businesses, they organization owns very little. Is it the John Lewis Shops who deliberately don’t own the buildings they use?  Holiday Inn and Coca-Cola are the same?  They own some of their hotels and some of their bottling plants but they generally stay out property business.

Universities are the opposite. Their wealth is usually in their real estate and you can see immediately the problem. The need to protect their real estate value might become more important than anything else.

With banks in recent times, and indeed now, we have to ask what exactly do they own. This is the ‘mark to market’ debate. The value of their assets is volatile.

But let’s keep it simple for now and ask, what exactly does this company own and how do the assets impact on the business?

Will your career make money?

Now if you see you career as a business, will your career make you money?  Would it be better to start a business.  Let’s compare two scenarios.

Scenario 1

Let’s take a young person who leaves university and goes to work.  The 4 questions apply equally to them.

  • They support themselves through revenue and are paying off the debt of their student loan.
  • They have committed themselves to one customer to whom they are wholly dependent.
  • Their income is their salary and their profit is their salary less their debt repayment, their taxes, insurance, and the expenses of going to work (which in the UK can hit 10000 before tax)
  • Their assets are their qualification which is declining in value by the minute as knowledge replaces itself.

They have one more intangible item which is “career capital”. But I’ll leave that to another post.

Scenario 2

Now let’s take a young person who leaves university and starts their own business (or who prepares to while they are taking some starter jobs to get some experience).

  • They support themselves through revenue and are paying off the debt of their student loan. They could look for venture capital and share their profits with a financier or they could work with friends and share their future profits as partners. They can also borrow more money from family and friends. Those are their basic choices.
  • They will be thinking through who their customers are. In their early stages they probably go to one of two extremes. They have lots of small customers on B2C model or they desperately look for one large customer who acts like an employer. They have many choices though. Will their customers be consumers or businesses? What kinds of contract go with the services they offer? How can they encourage repeat business & loyalty? What mix of customers do they want? For many people, solving this puzzle is the key to future autonomy and freedom for dependence on “rats & mice” business at the one extreme and dependence on an employer at the other.
  • The income of the young person is now salary & revenue from the business, less student loan, less taxes, insurance and going to work & of course, expenses of running the business.  Other choices the young person needs to make are whether to spend their free money on travel, on property or investing in the business. It is very likely that someone climbing the corporate ladder looks fairly flush. They are travelling to and from work (at 10 000 per year), they are buying expensive clothes for another 1000 or so, and they are probably buying a good house.  A large salary helps get consumer credit and living will look good.  Look twice though. What is their eventual wealth going to look like> And what will happen if their one and only customer lets them down?  And what is the probability of their own an only customer, their employer, letting them down?
  • Their assets remain their qualification and their ability to keep it up-to-date. What else do they have?  What exactly are they working on that has value over and above their own skill and know how? You can see I am in services because this section is thin. Maybe somebody else can flesh this section out.

4 questions to manage your career and your business

So there you are. Here are your choices.

  • How do you intend to finance your company? Debt, investments or revenue.
  • What kind of contracts with customers match your style of business (and why)?
  • What do you intend to spend your proceeds on? Consumption or building your base further?
  • What assets are you developing that you could sell or convert into regular revenue?

That’s not hard, is it?   Now why didn’t we understand the banks were in trouble?  Because we confuse consumption with wealth.  Consumption is the opposite of wealth.   Look twice when someone is living large.  Something is wrong.  At best, they don’t know of any way to make their money work for them.

One Comment