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flowing motion

It is not innovation that matters, it is agreement. And we might need innovation to reach agreement.

Tag: marketing

Learning to recruit better (3/3)

Posted on September 6, 2017 By Jo Jordan

The project cycle in recruitment is amazingly long.  A job opens up, documents are drawn up and approved, advertisements go… Read more Learning to recruit better (3/3)

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How to manage the recruitment process (2/3)

Posted on September 6, 2017 By Jo Jordan

In the academic world, it is the norm to give a contact number of the future line manager who is… Read more How to manage the recruitment process (2/3)

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How to write a good job advert (1/3)

Posted on September 6, 2017September 6, 2017 By Jo Jordan

Recently, some academics complained to the big academic job board, www.jobs.ac.uk, that an advertisement for a lectureship contained exactly one… Read more How to write a good job advert (1/3)

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What can we do to make this a comfortable place to meet your clients?

Posted on July 23, 2010 By Jo Jordan

Turnaround or startup ~ you probably feel a yawning gulf between you and the clients you so cherish.

Magical solutions abound. Hire this person. Do this. Do that. If only . . . When . . .

The only think you have to do is ask: what can I do to make it comfortable to bring my clients here?

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Personas: A hack used by professionals to imagine people they don’t know well

Posted on November 21, 2009 By Jo Jordan

Shooting in the dark ~ I don’t know these people! I want you to imagine any situation in which you… Read more Personas: A hack used by professionals to imagine people they don’t know well

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3rd of secret social media that is being kept from you

Posted on October 28, 2009 By Jo Jordan

Save the cost of the carpets And the 3rd well-kept secret of social media is that it saves us the… Read more 3rd of secret social media that is being kept from you

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1st secret that social media marketers have been keeping to themselves

Posted on October 27, 2009 By Jo Jordan

Welcome to the first of the secrets social media marketers don’t tell you. Your job is not to get bigger.… Read more 1st secret that social media marketers have been keeping to themselves

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3 opportunities that social media marketers don’t talk about

Posted on October 27, 2009 By Jo Jordan

We don’t want them to wear out the carpets There is an old saying in business: we don’t want them… Read more 3 opportunities that social media marketers don’t talk about

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The not-so Artful Dodgers! Networking in post-Thatcher Britain

Posted on October 23, 2009 By Jo Jordan

Image via Wikipedia In brisk, post-Thatcher Britain, we go to a lot of networking gigs Post-Thatcher Britain, you may know,… Read more The not-so Artful Dodgers! Networking in post-Thatcher Britain

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At last, it’s here! The positive psychology of marketing!

Posted on October 19, 2009 By Jo Jordan

We are perishing for a want of wonder not a want of wonders. G. K. Chesterton Rory Sutherland, Vice Chairman… Read more At last, it’s here! The positive psychology of marketing!

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  • Evaluation vs Hypothesis Testing April 5, 2018
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  • Learning to recruit better (3/3) September 6, 2017
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