Land your dream job by knowing your industry inside-out
10 Tuesday Nov 2009
Career decisions for young and old
I do a lot of career coaching. I talk to youngsters of all ability ranges. I talk to MBA student making career changes after a flying start in management. I talk to people who’ve been unlucky enough to lose their jobs and who looking for an echo career.
Are easy when we know what we want
What all these people have in common ~ those who are happy to get work at the minimum wage and those negotiating banker-size bonuses ~ is that they will not get what they want until they decide what they want.
And tracks are laid out for us by someone else
Many of us ~ particularly the talented, able and lucky ~ go through life on a set of rails. We go from one school to another, on tracks laid down by other people, and decision making has amounted to no more than “this” or “that”. Both are good and we chose on the basis of the frills ~ which perks were more to our taste.
When the tracks are gone, we have to lay them for selves
Then one day, shock and horror, the tracks are gone. We will have to lay them down ourselves. Suddenly, we realize that we are “institutionalized”. We haven’t being make decisions for ourselves. We are capable of rolling down pre-laid tracks without thought, but we are totally incapable of laying the tracks.
Smashing Magazine has a very comprehensive list for finding work
It’s a steep learning curve. Today Smashing Magazine has a list of “do’s” for free lancers. These “do’s” are the basis for job searches as well. Print them and rate your progress at getting them right.
The trouble is that step one is deciding what you want!
I can tell you right now which steps you will find hard ~ deciding which sector you want to work in and finding out about the companies. That’s the equivalent of laying the tracks. That is the part that you’ve never done before because you always took for granted that the tracks were there.
How to lay your own tracks
- Print out the article from Smashing Magazine
- Get a shoebox or box of similar size
- Keep your envelopes from junk mail
- Take envelopes of one color or size and every day find a website relevant to the industry that enchants you. Read and take notes.
- Take envelopes of another color or size and every day find a firm in your industry that sparks your curiosity. Read and take notes.
- Every month sort through. Keep the ten best firms and make notes on questions you want to answer about the industry.
- Also sort through and look at the people you would love to meet and learn a little about them
I can be sure that in 1-2 months of doing a little work every night, the industry will come alive. Smashing Magazine’s list will begin to be easy. Indeed, I strongly recommend that you start a blog. Get a Posterous account, which is easy to manage, and start “Expeditions into the Publishing Industry”, or whatever. In time you will be an acclaimed expert ~ and you will have got there by the first step that you took today.
Stop daydreaming about step 53 ~ take the 1st step
Indeed, if you don’t take the first step, if you keep telling me about step 7 or step 10 or step 53, then I know you are not serious. Step 1: print out Smashing Magazine’s article. Step Two get a shoebox. Step Three get a junk mail envelope and make your first notes.
And sigh with relief that you live in days of the internet!
And stop whinging! This is easy in the days of the internet. Just 10 years ago, this was almost impossible to do!
- Is this today’s career choice- invest in crowd sourcing OR in expert filters?
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- 6 questions that I ask professional career coaches