Last updated on June 4, 2013
Puzzled by event managers
I am not an event manager. In truth, frivolity and religion both seem to be beyond my neural circuitry. I accepted that a long time ago.
But I am puzzled by an event that I have been invited to. No, invite is the wrong word. An event I feel pressured to attend.
3 things we don’t want from our event manager
1. A complicated decision
It’s years since I have worked with my hosts but the event managers seem to have got my address from an old list and I have become a valued associate. The first message told me so and promised a light supper at a London venue with a surprise speaker!
Now if I lived in London, I would trash that message. I would want to go home after work. And I am adult. I want to get my information up front, make a decision, answer yes or no, and put it in my diary. The golden rule of management: keep tasks down to 30 seconds
But I don’t live in London and sometimes I will go down to the capital for 3 or 4 meetings on one day where I wouldn’t go for one of them only. So I noted the event and thought I would decide later.
2. Promises of the Easter Bunny
Then I got another reminder and then another.
Finally, the surprise was revealed and it was a surprise, but entirely of the wrong kind. So my choice came down to “I wonder how good the supper will be?”
3. Not knowing the company we will keep
Of course, if the organizers had arranged this event through Meetup or Amiando, I would know who else was going and the other attendees might be a reason for going.
I am a simpler soul (but not a marketer, I know)
Gee, if the event manager had written to me and said, “We want to launch ourselves on the London scene. Would you come to an event?” – I’d be motivated to help. I’m just that way.
I don’t want to be beaten or bribed. Just tell me the score. I’ll help when I can. I’ll join in when it suits me. And I’ll retweet and pass on your request even when I can’t take part.
Let your event speak for itself
I know packaging matters. We can be put off a good product that has bad packaging. But we also sick of excessive packaging.
We don’t have to be cajoled, bribed, and threatened to take part in an event. A simple, courteous invitation will do. Honestly.
Just ask if we would like to join you
If you want my help just ask. If you can give me supper, that would be cool as I will be driving home afterward. If you let me know who is coming, I’ll adjust my expectations so they have just as good time as I intend to have.
Seriously, some of us are easy to get along with. Just ask!