Oops! Should have bcc’d that email!

My first email newsletter  .   .  .

Last weekend, I set up the first email update for the members of Olney100, the community website that we run on the Ning platform for the town of Olney in England.

The broadcast facility in Ning doesn’t allow formatting, so I downloaded the membership list into a CSV file and imported it into my email.  After a hard afternoon designing the newsletter and trying to keep it short, useful and readable in 10 seconds, rather tired, I sent it out.  Oops! I put the group name into CC and not Bcc.

Data transmitted in error

Only one person wrote to complained, and one of course, was sufficient to alert me to the error of my ways.   My apologies.

Interestingly, one of the members also made this mistake this week in his business.  In his case, he had received an inquiry and he replied to everyone on his mailing list.  As it happened, the person making the inquiry was a competitor who was delighted to receive a list of qualified leads and promptly wrote to them all offering his services.

My young friend received a lot more complaints than U – 5% of his list.  His customers are generally younger than mine, and a lot more aware of the norms and law of the internet.

Dealing with data misuse

This is the way he responded.

1  He apologized immediately and unreservedly to his customers.

2  He checked the Data Protection Act and copied and pasted relevant portions into a ‘cease and desist’ notice which he sent to his competitor making it clear that is is an offense to make use of electronic data for purposes other than it was intended.

3  Then he thought some more and recalled that the impersonation of a consumer by a business is also an offense.

Internet laws are much stricter than people realize.  And so they should be.  The rules for driving a car are tighter than the rules for walking on the pavement.

How many dodgy firms will be called to account through internet law?

It strikes me that there may be a parallel between internet law and tax law.

Very few people know that crooks are required to pay tax on their ill-gotten gains and that equally, tax officials are bound over not to report our nefarious dealings to the police or any other authority!

Governments are generally quite zealous about collecting taxes and do inventive things, like audit drivers of flashy cars, the keepers of yachts and persons whose conspicuous consumption exceeds their declared income.   This leads to crooks, like Al Capone, being busted not for crookery, but for tax evasion.

It strikes me that firms who sail close to the line and entice people to purchase their services with false claims might similarly find themselves, not being busted for fraud, but being busted for trying same wide-boy behaviour on the internet.

Gen Y know the rules and will enforce them!

Sharp operators need to watch out.  Gen Y are quite savvy and know the rules!

Have you seen any dodgy activity around electronic data recently?

Enhanced by Zemanta

Life on Market Day in Olney!

Life on Market Day in Olney

I had another delightful day in the village of Olney in Buckinghamshire or Bucks in England, UK.  That’s a long address, isn’t it?

Social Media

Hero of the hour, GarethLRoberts, tweeted well before morning tea that he was back from the markets in London.  A quick look at the blog of MuchAdo deli persuaded me that I was not going to eat noodles this week.  I am going to eat a fresh green salad with tropical fruit and to accompany this extravaganza, I am going to grill mackerel (for the first time in my life).  UPDATE: Catch MuchAdo on Facebook and see the ceiling mural by Lee Farmer unfold.

Market Day

Thursday is market day in Olney.  Market Place thronged with the regular array of butchers and greengrocers, haberdashers, cobblers, and gardeners.  The Coffee Cavern joined Olney100 today bringing their range of exotic teas and coffee.  The Happy Carrot, who are the most-glass-half-full people I know, were the ONLY stall to appear during our heavy snow.  I wish they would blog.  They have a philosophical turn of mind, a ready camera, and extensive knowledge of the whole Bucks area.  This is when I regret using Ning.  People can’t comment without logging in.

Housing Market

After the market, I headed for the eastern corner of Market Place and went to congratulate Taylor’s, the estate agent, for selling a house around the corner from me.  Did you hear that folks?  The market for housing in sought-after Olney ain’t dead.  Poke it with a stick!

Coffee Shops and Youthful Enterprise

A lively young man reminded me of how much fun it is to work with Gen Y – on-the-ball, optimisitic and conecting-connecting-connecting.  Next door at the coffee shop, Beans, young Charlie Ray (17) seized the opportunity to raise the profile of his business Mute . . . Anything but Quiet! – an online store for tie-and-dye shirts.  Charlie and his team will teach us a thing or two about websites and social media with connections to Facebook and Myspace.  He intends to go up to university in a few months to read broadcast journalism – mental note to myself – ask Euan Semple at Amplified09 if he knows any mentors around here.

Hair Salons

Energy levels continued to throb in the next store.  Well, it is a store within a store.  Olney is an old lace-making town and shops are tucked away romantically down alleys and warrens.  To reach Olney’s newest of five hair salons, we weave our way through a baby clothes store.  Secluded, airy, fresh, At the Salon is run by engaging proprietor, Rebecca Green, who also teaches hairdressing in Milton Keynes.

Phonebox

My rounds ended with a visit to the Phonebox – an extraordinary institution.  Ron, or Gandalf, got to the social media business model long before Google.  Funded entirely by advertisements, Phonebox prints and distributes around 50 000 copies of the must thumbed and read periodical in the Bedford – Milton Leynes – Northampton triangle.  Quick remarkable!

And amazingly, we aren’t tourists! We live here!

Enhanced by Zemanta

Singing hearts 2009

It begins

Earlier today, I asked a professional services provider why I was unable to book for Monday.   She inquired of her superiors and that is how she found out that she had been made redundant.

Shortfly afterwards,  I completed a planned trip to Woolworth’s, and stocked up on stationery in their closing down sale.  It really felt rotten paying.  I got brilliant service by-the-way.  If you are looking for good talented  people in the Milton Keynes area, pop into the Newton Pagnell branch.

We stutter

@Pistachio, who is an astonishingly interesting tweeter given to pithy phrases, asked today:  what is the one thing you would change if you could?

This is what I would change: the lack of a coordinated collective, community response to redundanciesPeople should not be left on their own.

But do we fall?

Yesterday, I started persuading my village to join Twitter.  If we are all on Twitter, traders will be able to communicate with us more easily, and we will benefit.   For example, yesterday the Coop had carrots at 50p.  Had you known that before you left home, you would have arrived with ideas on how to make carrot-based dishes.

When I heard my provider had been made redundant, I undertook to find out rents and to investigate whether we cannot hire her independently.

And what help would I value  from you?

I do appreciate people who pop by this blog and make a comment.  I am very appreciative of people who’ve helped me settle well in the UK.

I want you to answer @Pistachio‘s question, but slightly differently.  I want you to think what you want for 2009.  Not what you commit to do as a type of New Year’s Resolution, but what you want.  I want to know what would make your heart sing and your spirits soar?

And then, flick Ian Jeanes a message.  Ian is organizing people with like dreams, and I will help him.

What is your dream for 2009?

Enhanced by Zemanta