“In the next five minutes, my intention is to transform your relationship with sound . . .”
So said Julian Treasure at TED. This 5 minute video is worth watching . . . for the sake of your health . . . and as a example of a great elevator speech.
In 5 minutes we find out what Julian Treasure can do for us. Oh how we wish we could sum up what do quite so neatly!
[youtube=http://www.youtube.com/watch?v=rRepnhXq33s]
If you are serious about developing your business plan and your pitch, you may find these slides useful from Simon Stockley of Imperial College Business School. I found the slide on the order in which VC’s read business plans particularly useful for understanding what people want to hear when they think about a business.
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