Up there in the BEST elevator speeches ever!

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β€œIn the next five minutes, my intention is to transform your relationship with sound . . .”

So said Julian Treasure at TED.Β Β  This 5 minute video is worth watching . . . for the sake of your health . . . and as a example of a great elevator speech.

In 5 minutes we find out what Julian Treasure can do for us. Oh how we wish we could sum up what do quite so neatly!

[youtube=http://www.youtube.com/watch?v=rRepnhXq33s]

If you are serious about developing your business plan and your pitch, you may find these slides useful from Simon Stockley of Imperial College Business School. I found the slide on the order in which VC’s read business plans particularly useful for understanding what people want to hear when they think about a business.

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