“In the next five minutes, my intention is to transform your relationship with sound . . .”
So said Julian Treasure at TED. This 5 minute video is worth watching . . . for the sake of your health . . . and as a example of a great elevator speech.
In 5 minutes we find out what Julian Treasure can do for us. Oh how we wish we could sum up what do quite so neatly!
If you are serious about developing your business plan and your pitch, you may find these slides useful from Simon Stockley of Imperial College Business School. I found the slide on the order in which VC’s read business plans particularly useful for understanding what people want to hear when they think about a business.