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Watch list: effectuation

The logic of entrepreneurship.  Is this a term to watch?

UPDATE 2011 (four years since my first post):  Effectuation has become a bigger deal.  It’s even in Wikipedia now.

UPDATE:  Work seems to be going on at this website. They even have a unconference of sorts in December 2009. [which website?]

The papers on this site explain well the tough concept of “Ready Fire Aim”.  From these papers, its possible to translate the concepts of positive psychology and positive organizational scholarship into business practice.

It is also possible to argue logically for a strategic approach based on the level of predictability in the environment.

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