Baby boomers thumbed their noses at authority. Gen X tidied up after them. Gen Y experiments not with authority but with reality.
Gen Y is into lifestyle design. Look at Tim Ferris. He chose the title for his book ‘The Four Hour Work Week” by buying the domain for each possible title, paying for a Google Ad campaign, and counting how many people were sufficiently curious to click through to the domain.
Simple, straightforward, realistic, evidence-based.
Lifestyle, design, experiments
Don’t turn hamburgers into sausages
I like this approach. I like the article in The Burger Lab a few days ago on cooking hamburgers. Don’t put salt on meat before your mince it or when you’ve minced it. Put salt on just before you cook the burger. Otherwise you get sausage. All demonstrated with a documented experiment; not asserted by an expert
But can I turn sausages into hamburgers?
Now I like to the do the opposite. I take sausage recipes and make hamburger.
For example, I take the famous South African boerwors that is seasoned with heaps of coriander, and sprinklings of nutmeg, cloves and vinega,r and I make a patty.
The question is this. If I marinade my mince in spices and vinegar, will I get a congealed patty? Or is that what I want?
Hmm, I can see a summer of experimentation coming up.