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Personal coaches are designers of the future

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Design thinking is all the rage. I like it too.  Instead of thinking about what is “right” or “wrong”, we think about how we will use something and when and where we will use it.

Designers though, aren’t that keen on design!

Die Zeit interview with French designer Philippe Starke

This was my conclusion. There won’t be any designers. The designer of the future will be the personal coach, the fitness trainer, the nutritionis! That’s all!

What do you think?


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